Marques que somien: Només les marques que somien sobresurten (Catalan Edition) Book PDF, ePub eBook

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Book Descriptions:
El Bulli, Mercadona, Bausch&Lomb, Coca-cola... són marques que “ho tenen”. De fet, totes les empreses que veritablement sobresurten tenen aquesta “cosa” en comú. No obstant, parlar de quelcom que no té nom és com assumir que tal cosa no existeix, per aquesta raó els autors li han donat un nom, ho anomenen somni. Mitjançant històries d'èxit que constitueixen excel·lents fonts d'aprenentatge, els autors ens ajuden a descobrir i a explicar el somni, a compartir-lo amb totes les persones que, d'una manera o una altra, estan en contacte amb la nostra empresa.

Marques que somien: Només les marques que somien sobresurten (Catalan Edition) by Xavier Oliver Conti, Elisenda Serra Masip

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