Microstyle: The Art of Writing Little Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Microstyle: The Art of Writing Little by Christopher Johnson

From reader reviews:

Michael Johnson:

Have you spare time to get a day? What do you do when you have more or little spare time? That's why, you can choose the suitable activity for spend your time. Any person spent their own spare time to take a go walking, shopping, or went to the particular Mall. How about open or read a book called Microstyle: The Art of Writing Little? Maybe it is to become best activity for you. You recognize beside you can spend your time together with your favorite's book, you can smarter than before. Do you agree with its opinion or you have other opinion?

Shirley Williams:

Reading can called mind hangout, why? Because if you find yourself reading a book specifically book entitled Microstyle: The Art of Writing Little the mind will drift away trough every dimension, wandering in each aspect that maybe unfamiliar for but surely can become your mind friends. Imaging every word written in a reserve then become one type conclusion and explanation that will maybe you never get just before. The Microstyle: The Art of Writing Little giving you a different experience more than blown away your brain but also giving you useful information for your better life in this era. So now let us present to you the relaxing pattern at this point is your body and mind will probably be pleased when you are finished examining it, like winning an activity. Do you want to try this extraordinary spending spare time activity?

Antonio Ritchie:

Guide is one of source of understanding. We can add our information from it. Not only for students but native or citizen require book to know the upgrade information of year to help year. As we know those ebooks have many advantages. Beside all of us add our knowledge, can also bring us to around the world. By book Microstyle: The Art of Writing Little we can get more advantage. Don't someone to be creative people? To become creative person must want to read a book. Simply choose the best book that acceptable with your aim. Don't always be doubt to change your life with that book Microstyle: The Art of Writing Little. You can more inviting than now.

Minnie Weiner:

Reading a guide make you to get more knowledge from it. You can take knowledge and information from a book. Book is published or printed or descriptive from each source that will filled update of news. Within this modern era like currently, many ways to get information are available for you actually. From media social including newspaper, magazines, science book, encyclopedia, reference book, novel and comic. You can add your understanding by that book. Do you want to spend your spare time to open your book? Or just looking for the Microstyle: The Art of Writing Little when you required it?