Great Brand Blunders Book PDF, ePub eBook

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Book Descriptions:
Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns.

Great Brand Blunders by Rob Gray

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