Storm the Norm: Untold Stories of 20 Brands That Did It Best Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy.
This book features twenty such stories from an exciting mix of categories—telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.
Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

Storm the Norm: Untold Stories of 20 Brands That Did It Best by Anisha Motwani

From reader reviews:

Lola Hernandez:

A lot of people always spent their own free time to vacation or go to the outside with them family members or their friend. Did you know? Many a lot of people spent that they free time just watching TV, as well as playing video games all day long. If you would like try to find a new activity honestly, that is look different you can read the book. It is really fun for you personally. If you enjoy the book that you simply read you can spent the entire day to reading a publication. The book Storm the Norm: Untold Stories of 20 Brands That Did It Best it is extremely good to read. There are a lot of people who recommended this book. These were enjoying reading this book. If you did not have enough space bringing this book you can buy typically the e-book. You can m0ore very easily to read this book from your smart phone. The price is not very costly but this book provides high quality.

Cheree Rodriquez:

The reason why? Because this Storm the Norm: Untold Stories of 20 Brands That Did It Best is an unordinary book that the inside of the publication waiting for you to snap the item but latter it will shock you with the secret the item inside. Reading this book beside it was fantastic author who also write the book in such awesome way makes the content interior easier to understand, entertaining means but still convey the meaning totally. So , it is good for you for not hesitating having this ever again or you going to regret it. This book will give you a lot of advantages than the other book get such as help improving your ability and your critical thinking approach. So , still want to delay having that book? If I were being you I will go to the publication store hurriedly.

Katie Jones:

Is it a person who having spare time after that spend it whole day by means of watching television programs or just resting on the bed? Do you need something totally new? This Storm the Norm: Untold Stories of 20 Brands That Did It Best can be the response, oh how comes? It's a book you know. You are therefore out of date, spending your extra time by reading in this new era is common not a geek activity. So what these guides have than the others?

Charles Morris:

You will get this Storm the Norm: Untold Stories of 20 Brands That Did It Best by look at the bookstore or Mall. Only viewing or reviewing it could possibly to be your solve trouble if you get difficulties for your knowledge. Kinds of this guide are various. Not only through written or printed and also can you enjoy this book by means of e-book. In the modern era just like now, you just looking by your mobile phone and searching what their problem. Right now, choose your own ways to get more information about your guide. It is most important to arrange yourself to make your knowledge are still update. Let's try to choose appropriate ways for you.