Mitarbeiterzeitschriften: Inhalt, Konzeption, Gestaltung (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Die Mitarbeiterzeitschrift bleibt das wichtigste Instrument unternehmensinterner Kommunikation. Der Erfolg der Zeitschrift hängt jedoch maßgeblich von der richtigen Konzeption und Gestaltung ab.

Klaus Viedebantt zeigt, wie Sie Ihre Mitarbeiterzeitschrift journalistisch und gestalterisch zum Hochgenuss machen und effizient einsetzen können:

- Konzeption: Was kann ich selbst übernehmen, was kann
ich extern vergeben?

- Inhalt: Wie erreiche ich eine gute Mischung von Kurznachrichten
über Personality bis hin zu Reportagen?

- Layout: Welche Gestaltung passt zu meinem Unternehmen? Was muss ich bei der Fotoauswahl beachten?
- Kosten: Wie lassen sich Kosten kalkulieren? Wie kann ich trotz kleiner Budgets Qualität erzielen?
- Zeitplanung: Wie viel Zeit muss ich für die journalistische Arbeit, wie viel für den Druck einrechnen?
- Rechtlicher Rahmen: Welche Impressumspflichten gibt es? Wie verfahre ich mit Fremdabdrucken und Zitaten?
- Vertrieb: Welche Verteilungsmöglichkeiten kommen in Frage? Mit vielen Fallbeispielen und umfangreichem Serviceteil.

Mitarbeiterzeitschriften: Inhalt, Konzeption, Gestaltung (German Edition) by Klaus Viedebantt

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