Qué tenemos en la cabeza cuando votamos: Mitos y verdades de las campañas políticas (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
En los últimos años se debate mucho sobre la incidencia de las
emociones, los liderazgos y los medios de comunicación en las decisiones
electorales. ¿Por qué Néstor Kirchner, que obtuvo sólo un 22% de los
votos en el 2003, se volvió tan popular? ¿Cómo logró Fernando de la Rúa
llegar al poder si no tenía carisma? ¿Cómo hizo Obama usando las redes
sociales para movilizar a los jóvenes y ganar? El consultor político
Hugo Haime se vale de su experiencia en más de cien campañas políticas
para analizar las nuevas tendencias del marketing político.
En Qué tenemos en la cabeza cuando votamos Haime explica cómo se
planifica una campaña electoral, cómo se construye la imagen de un
candidato y nos aporta las claves para entender por qué las encuestas
muchas veces se equivocan y cómo a pesar de ello un buen consultor
siempre logra que su candidato alcance la meta. El analista se adentra
en la mente de los votantes para comprender la parte no racional de la
toma de decisiones, donde los sentimientos y los valores tienen un papel
protagónico.

Qué tenemos en la cabeza cuando votamos: Mitos y verdades de las campañas políticas (Spanish Edition) by Hugo Haime

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